With an estimated 7% share of the global market, GlaxoSmithKline are one of the world's biggest pharmaceutical companies. From cutting-edge HIV treatments to household names like Ribena and Sensodyne, their product range is vast.
Amongst their home medicinal brands, the Beechams and Night/Day Nurse cold and flu remedies are two of the most visible. In 2004, to further promote these product ranges to potential vendors, we designed, printed, and distributed a brochure for their salespeople. We continue to undertake reprints and refreshes on an ad hoc basis, as well as taking on new projects including their recent All-in-One Liquid Pocket Packs advertising campaign. |