As part of an ongoing partnership with BMW UK, we created an expansive awareness campaign to enlighten BMW owners and dealers to the wisdom of fitting Genuine BMW (car) Parts, and the wider pitfalls of using rival component replacements. Billing each original BMW-created car part as a 'work of Art' worthy of exhibition in a gallery www.bmw.co.uk/genuineparts > this project continues to generate Europe-wide interest.

Its success has resulted in BMW adopting the concept indefinitely as the brand device for all BMW component marketing across Europe.